Mastercard and FAB Give UAE Cardholders a Chance to Win Messi Memorabilia
Mastercard and FAB ran a promotion that let UAE cardholders enter a contest for Lionel Messi memorabilia. The effort linked the payment firm and the Abu Dhabi bank through a rewards game aimed at local users. Such campaigns can strengthen customer ties in the UAE financial sector and support Dubai's role as a hub for regional marketing activity.
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